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EXECUTIVE SUMMARY
An Opportunity to Transform the Fight Business Fighters Online is a startup focused on providing Mixed Martial Arts (MMA) and Boxing fighters with the financial advantages of free agency and new business and competitive models. Fighters Online's proprietary system enables fighters to make and auction their own fights to promoters and venues, who can then broadcast those fights to fans worldwide, all from the same web-based system. Fighters Online's model is a vertically integrated fight business network. · Self-matchmaking to the fighters and their agents or managers · A flow of made fight content to an online fight auction, selling a great variety of fights to promoters and venues · A web-based digital fight channel devoted to showing these fights to fans in different time zones all over the world Fighters Online has a patent on online matchmaking. In addition, Fighters Online's application of optical measurement technology (also patented) will measure and show to fans the speed and acceleration (force) of fighters' punches during a broadcast fight. The Fighters Online platform will provide a unique Web experience to fans, and an Internet-enabled 21st century market to fighters. Fighters Online, Inc. seeks to align itself with a strategic partner that has a passion for MMA and a business model which complements our free agency model for fighters. The desired partner will have, or have access to, complementary technology, development, marketing and management skills, and product offerings that will complement Fighters Online, Inc.'s development of its proprietary model. Phase 1 - Online Matchmaking and Fight Auctioning Fighters Online will develop the web-based application for fighters to challenge and accept challenges online, and make and auction fights to promoters. We will begin with an all heavyweight (MMA and boxing) database, and expand from there. Although we will eventually offer our system to all classes of fighters, enabling both a "top down" and "bottom up" approach to revenue, the MMA heavyweights currently have the largest universe of fans. Average pay-per-view buys for UFC cards featuring heavyweight Brock Lesnar since 2006 have been 1,000,7000, exceeding the overall averge by 462,000. Average buys for all UFC pay-per-view shows since 2006 are 545,000. All-heavyweight cards will have the highest live gate and pay-per-view value on our digital fight channel. Phase 2 - New Tools for Promoters Promoters will find our database extremely useful for filling out fight cards, with its proprietary software for database sorting, matchmaking, promotional research and marketing. Promoters will be able to make fights for fighters they have under contract by challenging and accepting challenges of opponents, and be able to buy and show fights made by free agent fighters. In addition, the Fighters Online website will have a place for fans to connect with fighters, follow challenges, and vote on prospective cards, all information both fighters and promoters will find useful. To bring more fighters into the system, there will be tools for gyms and dojos as well. Phase 3 - Worldwide Internet Fight Channel Next, we will offer qualified promoters the ability to promote their fights on the Fighters Online digital fight channel. We anticipate an increased number of made fights due to our online matchmaking system (Phase 1), and with the addition of more accessible promotional tools (Phase 2), we anticipate that there will be a demand for more broadcasts than traditional television can accomodate. Our digital fight channel will provide this crucial outlet for fans worldwide, and become an additional source of revenue. Phase 4 - Fighters Online Television Technology Fighters Online Television Technology will develop its patented method of using optical sensor and motion analysis technology to provide information on each fighter's punch speed and force before and during the telecast of a fight to enhance the fans' experience and enjoyment of a fight on our digital fight channel. Home Executive Summary The Fighters Online Free Agency Model Advantages for Fighter and Managers Advantages for Promoters Advantages for Fans Potential for Growth Math Phenomena of Our Matchmaking Creating an Unprecedented All-Heavyweight Series New Models and Revenue Streams Revenue Sharing A Letter from the President Password Protected Directories Copyright 2011 - All rights reserved |