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Shifting Power to Fans There is an opportunity to offer matchmaking leverage to the millions of fight fans. Interactive fan polling for fight preferences will influence their favorite fighters to make (and promoters to buy) fights their fans want to see -- a win-win-win for fans, fighters, and promoters. Fan polling will reveal the most marketable fight options for fighters and increase the revenue potential of the world's market afforded by Internet technology. Great matchups that fans choose are highly marketable and will be a powerful incentive for fans, fighters, promoters, and venues to participate in a well-designed interactive polling system. Fan base location garnered through the registration of zip codes of fans who visit the fighters' website has advantages for determining the best venues based upon the location of fan bases for different fighters. A new free agency model for making, marketing, and showing of fights online, controlled by the fighters and heavily influenced by the fans, will level the playing field. No longer will the promoter's continued financial interest in both fighters be a factor in who fights who and when. Interactive fan polling will open the opportunity for all-heavyweight tournaments determining national, continental, and world champions, ensuring that MMA fights have the same competitive and financial integrity of all other professional sports. |